The incomparable flavour of Kewpie mayonnaise clearly stands out from other mayonnaises. In addition to sweet, sour and savoury notes, it is rich in umami. The first impression is smooth, creamy and even a little fruity. Due to the higher egg yolk content, the egginess is more pronounced, but not overpowering. Sugar is not added and the flavour is considered more distinctive.

https://www.kewpie.com/en/products/mayonnaise/