SHINWAZEN, the bridge builder between Japan and Europe. A declared goal is to make part of Japanese culture known in Switzerland and also in Europe and to ensure that it can take root here. We choose only the highest quality products that have been passed down according to Japanese tradition. Together with our Japanese producers, we check how their products can be used in Europe without any loss of quality. A harmonious relationship between the culture of Japan and Switzerland can only be established when the habits, mentality and environment of the other country are respected. A deeper mutual understanding is the prerequisite for this. SHINWAZEN provides you with products in a contemporary form, but deeply rooted in Japanese tradition.on-ko-chi-shin is a proverb and means: "To familiarize yourself with the old and derive new insights from it."