EN About us

Skip to main content
SHINWAZEN was founded by Yuko Suzuki and Markus Baumgartner on behalf of a deep wish to build a bridge between Japan and Europe. One of the given goals is to make a part of the Japanese culture well known in Switzerland but also in Europe and let it spread its roots. 
«We only choose products of premium quality which have been passed on by traditional Japanese manners.» 
Together with our Japanese producers, we evaluate how their goods can be established in Europe without quality loss. A harmonic relationship between the cultures of Japan and Switzerland can only blossom when habits, mentality and the surroundings of the other country are well respected. A deeper mutual understanding is the key condition. SHINWAZEN supplies you with products of contemporary form yet deeply rooted in the Japanese tradition. 
on-ko-chi-shin is a Chinese proverb meaning: 
«To get accustomed with the old and determine new insights from it.»